Performance Marketing Specialist (SaaS)

TL;DR

Performance Marketing Specialist (SaaS): Executing and optimizing digital marketing campaigns across North America, EMEA, APAC, and LATAM with an accent on paid search and paid social. Focus on managing LinkedIn Ads, Google Ads, ABM display campaigns, and optimizing conversion through landing page creation.

Location: Remote within Canada or hybrid in Kitchener, Toronto, Vancouver, or Winnipeg

Salary: $60,000 — $72,000 CAD

Company

hirify.global is a cloud company that specializes in modernizing education by providing next-generation learning environments and solutions.

What you will do

• Create and manage LinkedIn Ad campaigns targeting the B2B market.
• Execute and optimize Google Ads campaigns for North American and international markets.
• Drive ABM marketing display campaigns and build high-converting landing pages.
• Partner with creative teams and external freelancers to develop campaign assets.
• Manage external agencies and channel partners to ensure performance goals are met.
• Report success metrics and provide actionable insights on paid search and social performance.

Requirements

• Knowledge of digital marketing tactics and channels.
• Proficiency in Google Ads and LinkedIn Ads.
• Must be based in Canada.
• Experience in SaaS or B2B verticals (preferred).
• Experience with Google Tag Manager and Google Analytics (preferred).
• Strong analytical, research, and project management skills.

Culture & Benefits

• Flexible work arrangements and home internet reimbursements.
• Tuition reimbursement of up to $4,000 CAD through the SkillsWave Program.
• Comprehensive employee wellbeing support, including mental health services and EFAP.
• Retirement planning and a competitive benefits package.
• Paid volunteer days and a dedicated employee recognition program.