Senior/Principal Product Manager, Retention (AI)

TL;DR

Senior/Principal Product Manager, Retention (AI): Building world-class retention and CRM capabilities to drive customer engagement and LTV with an accent on AI-driven automation and lifecycle orchestration. Focus on developing personalization engines, autonomous communication systems across multiple channels, and reducing engineering overhead for BAU activities.

Location: Palo Alto, California, United States

Salary: $165,000 - $281,000 USD

Company

hirify.global is a direct-to-consumer tech company disrupting the retail industry by leveraging AI, analytics, and just-in-time manufacturing to provide high-quality essentials at radically low prices.

What you will do

• Define the product vision, strategy, and roadmap for CRM and Retention Technology.
• Develop strategies for lifecycle orchestration, customer segmentation, and personalization tech.
• Build autonomous systems for personalized communications via email, SMS, push, and in-app channels.
• Create a personalization engine and audience segmentation to optimize LTV and targeting.
• Vet and integrate third-party CRM, CDP, and ESP vendors to enhance retention capabilities.
• Establish reporting and insights for key retention metrics including repeat purchase rate and churn.

Requirements

• 5+ years of experience defining and launching high-quality products.
• Technical background with specific expertise in AI and automation.
• Proven experience with CRM platforms, ESPs, CDPs, and personalization tools.
• Ability to influence cross-functional teams without formal authority.
• Strong data-driven decision-making skills and a passion for using data to solve problems.
• Must be based in or able to work from Palo Alto, CA.

Culture & Benefits

• Mission-driven environment reshaping retail through sustainability and transparency.
• Collaborative culture with a high-performing team of builders and innovators.
• Commitment to social and environmental responsibility and ethical production.
• Competitive compensation package including base salary, bonus, and equity for eligible roles.