AVP, TJX Marketing (Fintech)

TL;DR

AVP, TJX Marketing (Fintech): Developing and implementing multi-channel acquisition and digital growth strategies for a credit card portfolio including TJ Maxx and Marshalls with an accent on digital customer growth and omni-channel execution. Focus on optimizing marketing spend, segmenting target audiences, and managing strategic partner relationships to drive incremental new customer growth.

Location: Stamford, CT. Must be based in the US and work East Coast hours.

Salary: $90,000 - $155,000 Annual

Company

A leading financial services company providing credit solutions and marketing strategies for major retail partners.

What you will do

• Lead the development, implementation, and optimization of multi-channel acquisition and digital growth plans.
• Establish and maintain strategic relationships at senior levels within partner organizations to ensure alignment.
• Analyze client business objectives and marketing calendars to develop high-performance acquisition strategies.
• Optimize and manage marketing spend against growth targets to scale acquisition efforts.
• Identify and segment target audiences using data-driven insights to design incremental growth programs.
• Collaborate cross-functionally with media, analytics, product, and sales teams for effective campaign execution.

Requirements

• Minimum 5 years of marketing experience, ideally in retail, credit card, or financial services.
• 3+ years leading growth marketing strategies for consumer-facing products.
• 3+ years experience managing digital customer acquisition channels (online and mobile).
• Legal authorization to work in the U.S. is required; no visa sponsorship available.
• Must be able to work East Coast hours.
• Ability and flexibility to travel for business approximately 10%.

Nice to have

• Experience with Account-Based Marketing (ABM) or personalized marketing approaches.
• Deep understanding of consumer finance value propositions and product development life cycles.
• Proven success delivering digital acquisition strategies to consumers.

Culture & Benefits

• Flexible hybrid work model: option to work from home near company Hubs or in-office.
• Inclusive culture with extensive Employee Resource Groups (ERGs).
• Annual bonus eligibility based on individual and company performance.
• Regular in-person engagement activities, training, and culture events.