Marketing Transformation Consultant, AI Enablement & Operations

Location: Boston, Massachusetts; remote working model referenced in the role description

Salary: $124,800–$163,800

Company

hirify.global is a purpose-driven financial services organization focused on long-term impact, integrity, and customer outcomes.

What you will do

• Lead the adoption of AI-enabled capabilities across Marketing, including stakeholder alignment, change management, governance, and responsible AI usage.
• Identify, prioritize, and operationalize high-value GenAI use cases for content production and marketing workflows.
• Establish operational performance dashboards tracking speed to market, productivity gains, AI adoption, business impact, and KPIs.
• Design and continuously improve cross-functional marketing operations processes, workflows, operating models, and accountability structures.
• Develop and execute the Marketing Operations tool strategy and roadmap, including selection, implementation, optimization, and ownership of marketing platforms.
• Build business cases and investment recommendations while partnering with Technology, Compliance, Distribution, vendors, and marketing leaders.

Requirements

• Bachelor’s degree.
• 6+ years of directly relevant experience in marketing operations, planning, technology, or analytics.
• 3+ years of hands-on experience across multiple marketing disciplines, including strategy and planning, operations, technology, digital, brand, creative, campaigns, demand generation, analytics, or insights.
• Demonstrated success leading complex cross-functional initiatives and vendor relationships without formal authority.
• Experience designing and implementing GenAI-enabled marketing workflows with appropriate risk, compliance, and governance, including driving AI adoption.
• Strong analytical, problem-solving, communication, prioritization, and structured-thinking skills.

Nice to have

• Advanced degree such as an MBA or equivalent.
• Experience in financial services or insurance.
• Experience implementing and scaling marketing platforms and AI capabilities with Technology and vendors.
• Experience with enterprise or portfolio-level planning, business case development, ROI evaluation, and marketing investment optimization.

Culture & Benefits

• Clear ownership and accountability connected to company and customer outcomes.
• Collaborative environment where diverse perspectives are welcomed.
• Access to learning, development, and internal professional networks.
• Employee-led communities and forums supporting connection, inclusion, and skill-building.
• Culture grounded in integrity, responsibility, stewardship, and long-term impact.