Senior Data Analyst (Marketing)

TL;DR

Senior Data Analyst (Marketing): Transforming data into growth opportunities by optimizing user funnels, analyzing behavior, and running A/B tests with an accent on marketing metrics and revenue forecasting. Focus on building full-funnel tracking, LTV modeling, and executing GTM strategies for product rollouts.

Location: Remote (any location); Hybrid options available in Prague or Warsaw

Company

hirify.global drives scalable growth for brands across eCommerce, health & wellness, education, and entertainment.

What you will do

• Build and optimize full user funnels including onboarding, activation, and retention loops.
• Analyze user behavior and conduct A/B tests to improve conversion rates.
• Lead GTM strategies for feature releases and product rollouts.
• Develop lifecycle flows for activation, reactivation, and churn reduction.
• Prepare detailed performance reports and briefs for creative assets.
• Conduct user research, interviews, and JTBD analysis.

Requirements

• 2+ years of experience as a Data Analyst, Data Engineer, or in product analytics.
• Proficiency in SQL and experience handling large datasets.
• Deep understanding of marketing metrics: CAC, LTV, ROAS, and payback period.
• Experience with cohort analysis, LTV modeling, and revenue forecasting.
• Proficiency in visualization tools such as Tableau, PowerBI, or Metabase.

Nice to have

• Knowledge of marketing analytics and attribution.
• Experience with subscription-based business models.
• Ability to develop predictive models for marketing investments.

Culture & Benefits

• Flexible working hours (start between 9:00–11:00 CET).
• Provision of all necessary equipment.
• Paid vacation and sick leave.
• Educational support via reimbursement for certifications and courses.
• Open feedback culture and internal knowledge-sharing activities.