Senior Data Analyst (Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Senior Data Analyst (Marketing) (Data Analytics): Analyzing player acquisition and marketing spend to drive growth for top-grossing mobile games with an accent on UA, ASO, and ROAS modelling. Focus on translating complex data into actionable strategy, building performance dashboards, and optimizing budget allocation.
Location: Hybrid (must be based in Warsaw, Poland, and work from the office 3 days a week)
Company
creates top-grossing social mobile games that connect millions of players worldwide.
What you will do
- Build and own analyses to evaluate marketing spend efficiency and player acquisition drivers.
- Design and maintain performance dashboards to monitor KPIs and proactively flag anomalies.
- Identify growth opportunities and drive data-driven initiatives end-to-end, from business questions to stakeholder presentations.
- Collaborate daily with UA, ASO, Creative, Data Science, and Product teams as the analytical backbone.
- Translate complex analytical findings into clear, actionable recommendations for non-technical audiences.
- Develop automation to reduce recurring manual work and increase analysis capacity.
Requirements
- Advanced SQL proficiency (complex queries, aggregations, window functions).
- Working proficiency in BI tools, preferably Tableau (Looker or Power BI also welcome).
- Experience with Python for data manipulation and exploratory analysis.
- Strong communication skills and confidence presenting findings to senior stakeholders.
- Ability to thrive in fast-paced, ambiguous environments with high ownership.
- Location: Must be based in or be able to work from the Warsaw office 3 days per week.
Nice to have
- Hands-on experience in mobile gaming, apps, or e-commerce growth analytics.
- Knowledge of incrementality testing, ROAS modelling, or LTV/payback curve analysis.
- Experience with Databricks or similar data lakehouse environments.
- Applied use of AI or ML tools in an analytics workflow.
- Passion for mobile games and modeling game economy.
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