Senior Marketing Analyst (Fintech)

TL;DR

Senior Marketing Analyst (Fintech): Evaluating marketing efficiency and optimizing user acquisition strategies with an accent on mobile attribution, incrementality testing, and performance modeling. Focus on driving data-backed budget decisions and developing actionable insights to scale growth across global markets.

Location: Remote (Global). Must be comfortable working on Dubai time. Individual relocation plans available to Armenia, Georgia, Serbia, Poland, or Spain.

Company

hirify.global is a leading, high-growth fintech platform in the GCC region that provides flexible payment solutions, helping millions of users manage their spending and enabling thousands of brands to accelerate growth.

What you will do

• Partner with marketing leadership to shape channel mix and budget decisions based on customer acquisition costs and spending forecasts.
• Own the mobile attribution framework, including setup and quality control in tools like AppsFlyer and Adjust.
• Design and analyze incrementality experiments, including holdout tests and conversion lift studies.
• Measure the impact of upper-funnel and offline campaigns on performance metrics.
• Develop informative data visualizations and reports for business and product stakeholders.
• Collaborate with Data Engineering to define requirements and ensure high data quality across pipelines.

Requirements

• Minimum 3 years of experience as a data or marketing analyst.
• Fluent English proficiency.
• Deep hands-on experience with mobile attribution tools (AppsFlyer, Adjust) and troubleshooting.
• Solid understanding of iOS and Android attribution flows (SKAN, ATT, deep links).
• Proficiency in SQL and relational databases.
• Proficiency in Tableau and digital marketing platforms (Meta, Google).

Nice to have

• Knowledge of Python (Pandas, Numpy, Statsmodels).
• Experience in designing and conducting A/B tests.
• Experience with LTV forecasting and cohort-based revenue modeling.

Culture & Benefits

• Flexible working hours with a focus on autonomy and results.
• Participation in the company’s employee stock options program.
• Remote work environment with support for individual relocation.
• Inclusive, high-performing workplace culture.