Marketing Data Analyst (Health & Wellness)

TL;DR

Marketing Data Analyst (Health & Wellness): Owning and elevating marketing analytics across performance channels with an accent on measurement frameworks, LTV prediction, and A/B test evaluation. Focus on building scalable data pipelines, driving analytical culture, and providing strategic decision support for high-growth marketing programs.

Location: Hybrid (Kyiv, Lviv, or Warsaw)

Company

hirify.global is a fast-growing health and wellness product ecosystem backed by the venture builder SKELAR.

What you will do

• Partner with the performance marketing team to optimize spend allocation, creative testing, and channel mix.
• Design and own the monitoring layer for key metrics, including dashboards and automated alerts.
• Build and evolve scalable data pipelines consolidating marketing, product, and payment data.
• Develop and implement an A/B test evaluation framework across funnels to accelerate decision velocity.
• Drive analytical culture through training, self-service tooling, and enablement for the marketing team.
• Collaborate with engineering to ensure tracking integrity, event taxonomy, and data quality.

Requirements

• 2+ years of experience in analytics for consumer apps or digital products, preferably subscription-based.
• Strong SQL skills with hands-on experience managing large datasets.
• Proficiency with BI tools such as Tableau, Power BI, or Looker.
• Solid understanding of core marketing economics including CPM, LTV, CAC, and ROAS.
• Experience with experimentation methodology, including A/B test design and statistical significance.
• Ability to explain complex analytical concepts in plain language to cross-functional stakeholders.

Nice to have

• Working-level Python for data manipulation.
• Hands-on experience with Amplitude.
• Experience with data transformation tools like dbt, Dataform, or SQLMesh.
• Data Science fundamentals including forecasting and clustering.
• Experience running monetization experiments in a subscription context.

Culture & Benefits

• High-impact role with full ownership of the marketing analytics function.
• Direct partnership with the CMO and mentorship from the Data Analytics Lead.
• Access to internal SKELAR communities across Analytics, Marketing, Product, and Engineering.
• Opportunity to shape AI-powered analytical foundations for the business.
• Contribution to a meaningful mission in the health and wellness space.