Product Marketing Manager (Proptech)

TL;DR

Product Marketing Manager (Proptech): Connecting product strategy to revenue outcomes by defining buyer personas and crafting distinctive positioning with an accent on go-to-market strategies and sales enablement. Focus on translating complex product stories into compelling narratives and orchestrating integrated campaigns to drive awareness and adoption.

Location: Hybrid in Atlanta, GA

Salary: $102,400 - $115,200

Company

hirify.global pioneers the property tech industry, blending tradition with innovation to create real estate software products globally.

What you will do

• Define target audiences, craft product positioning, and ensure consistent messaging across all marketing channels.
• Plan and execute go-to-market strategies, launches, and campaigns to drive adoption and client engagement.
• Collaborate with product, sales, and creative teams to develop impactful collateral, sales tools, and training materials.
• Analyze campaign performance, client feedback, and market trends to optimize marketing strategies.
• Champion the voice of the customer to influence product, marketing, and sales decisions.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 3+ years of experience in marketing, communications, or product marketing.
• Prior experience in a B2B marketing organization.
• Proficiency in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, SharePoint).
• Strong writing, storytelling, and project management skills.
• Must be based in or able to work in a hybrid capacity in Atlanta, GA.

Nice to have

• Enterprise software and real estate industry experience.
• Experience hosting webinars or speaking at client-facing events.
• Familiarity with marketing automation platforms.
• Experience with design tools such as Adobe Suite and Figma.
• Proficiency with CRM, project management, or website CMS platforms.

Culture & Benefits

• Award-winning culture consistently recognized by Glassdoor's "Best Place to Work".
• 100% paid employee medical premiums.
• Company profit-sharing plan.
• Flexible work arrangements.
• Active commitment to global philanthropy and supporting non-profits.