Senior Product Marketing Manager (Legal AI)

TL;DR

Senior Product Marketing Manager (Legal AI): Leading go-to-market (GTM) and product adoption efforts for a legal AI technology portfolio with an accent on positioning, messaging, and sales enablement. Focus on driving product adoption and retention through data-driven experiments and cross-functional collaboration.

Location: Remotely across Canada (excluding Québec) or hybrid in Burnaby, Toronto, Calgary, or New York

Salary: $119,000 – $161,000 CAD

Company

Global leader in legal AI technology empowering legal professionals and law firms to work smarter, faster, and more securely.

What you will do

• Lead go-to-market (GTM) and product adoption efforts, including positioning and messaging for the product portfolio.
• Enable sales, marketing, support, and customer success teams to tell a compelling story about product benefits.
• Partner with product teams to develop strategies for bringing new features and enhancements to market.
• Build and execute tactical marketing plans to increase product adoption and support retention.
• Conduct customer interviews and collaborate with research teams to develop market intelligence.
• Track and report on marketing performance and KPIs using data-driven insights.

Requirements

• 6+ years of experience in product marketing and/or sales enablement.
• Must be based in Canada (excluding Québec) or the USA.
• Demonstrable experience in applying AI to conduct professional work beyond basic applications.
• Strong writing and storytelling skills for creating compelling GTM strategies and internal training.
• Data-first approach with proficiency in using analytics platforms to inform recommendations.
• Ability to balance strategic thinking with tactical execution in an agile environment.

Nice to have

• Experience in AI, legaltech, or enterprise customer experience.

Culture & Benefits

• Hybrid work environment with a requirement for local employees to be in office at least twice per week.
• Flexible time off policy with 20 encouraged days per year.
• Competitive salary with top-tier health, dental, and vision insurance.
• RRSP matching and RESP contribution.
• $2000 annual counseling benefit and hirify.globalversary recognition program.