Marketplace Optimization Lead (Amazon SEO)

TL;DR

Marketplace Optimization Lead (Amazon SEO): Driving brand visibility and performance on Amazon for beauty and wellness brands with an accent on organic optimization and AI-driven content workflows. Focus on leveraging SEO tactics, integrating generative AI tools like ChatGPT, and optimizing PDPs and storefronts to increase conversion.

Location: Remote (USA). Headquartered in New York City with additional offices in San Diego, Hamburg, and Bratislava.

Salary: $80,000–$90,000

Company

hirify.global is an ecommerce accelerator that partners with leading brands to scale their growth globally using proprietary technology and marketplace expertise.

What you will do

• Lead organic optimization strategy for a portfolio of Amazon beauty and wellness brands to drive rankings and visibility.
• Create SEO-friendly copy for PDPs, storefronts, and A+ content aligned with brand voice and analytics.
• Integrate generative AI tools like ChatGPT into content creation, reporting, and operational workflows to scale efficiency.
• Analyze competitive trends, search dynamics, and consumer behavior to identify growth opportunities.
• Collaborate with creative, data, and tech teams to align Amazon strategies with broader eCommerce initiatives.

Requirements

• 2+ years of experience in Amazon strategy or marketplace SEO, preferably in beauty, wellness, or CPG.
• Deep expertise in Amazon SEO, keyword hierarchy, CTR/conversion levers, and competitive intelligence.
• Proficiency with Amazon Seller Central and analytics tools such as Helium10 or DataDive.
• Strong portfolio of SEO-optimized copywriting, editing, and proofreading.
• Hands-on experience using GenAI tools to optimize content at scale.
• Must be based in the USA to align with company operations and benefits.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Paid Time Off (PTO) and Summer Fridays.
• Wellness and commuter benefits.
• Collaborative environment working with a consultative team of experts.