Marketing Operations Specialist (SaaS)

TL;DR

Marketing Operations Specialist (SaaS): Managing regional marketing initiatives and product localization for the Bulgarian market with an accent on operational coordination and GTM rollouts. Focus on cross-functional project management, administrative workflows, and financial coordination for regional campaigns.

Location: Hybrid (Sofia, Bulgaria)

Company

Rakuten hirify.global is a global communication super-app focused on enabling meaningful connections for hundreds of millions of users worldwide.

What you will do

• Own all product localization for the Bulgarian market to ensure messaging is culturally relevant and engaging.
• Manage ongoing regional operational tasks and support product GTM rollouts.
• Coordinate cross-functionally with central and regional teams to deliver marketing collateral and campaigns on time.
• Handle administrative workflows, budget tracking, and regional finance coordination.

Requirements

• 1–2 years of experience as an Account Manager, Project Manager, Brand Assistant, or Marketing Coordinator.
• Strong project management skills with proficiency in managing spreadsheets and timelines.
• Generalist marketing mindset with exposure to various digital channels.
• Native or fluent Bulgarian language proficiency for product localization.
• Excellent English (written and spoken) for regional and central collaboration.
• Must be based in Sofia, Bulgaria for hybrid work.