Senior Paid Search Manager (AI)

TL;DR

Senior Paid Search Manager (AI): Leading and scaling search advertising programs for a global fintech platform with an accent on ROI, lead quality, and cross-functional alignment. Focus on designing rigorous experimentation programs, leveraging AI for performance optimization, and driving revenue growth across self-serve and sales-led motions.

Location: Remote or hybrid from the UK or Toronto.

Company

hirify.global provides a comprehensive Merchant of Record infrastructure for digital product companies, simplifying payment fragmentation for over 6000 software sellers globally.

What you will do

• Lead end-to-end paid search strategy, execution, and optimization across Google Ads and Microsoft Advertising.
• Design and execute a rigorous experimentation program, including A/B testing for ad copy, targeting, and landing pages.
• Partner with the Web team to lead conversion rate optimization experiments and improve downstream performance.
• Collaborate with Sales to assess lead quality and refine campaign targeting to attract right-fit companies.
• Manage attribution and reporting, connecting spend to business outcomes like MQLs, SQLs, and revenue.
• Monitor platform developments and industry shifts to bring forward-looking recommendations to the team.

Requirements

• 6+ years of hands-on experience managing B2B paid search campaigns at scale.
• Proven track record of driving measurable demand generation and revenue growth.
• Experience overseeing $1M+ annual paid search spend with data-driven allocation.
• Deep expertise in attribution modeling and performance metrics like CPA, ROAS, and CPL.
• Strong analytical skills and ability to translate complex data into actionable insights.
• Experience using AI and automation tools to improve search performance and forecasting.

Culture & Benefits

• Digital-first culture with flexibility to work remotely or from stylish hubs.
• Unlimited holidays policy.
• 4 months of paid family leave regardless of gender.
• Annual learning fund and regular internal/external training opportunities.
• Transparent, collaborative, and inclusive team environment.