Director Of Growth Optimization (Fintech)

TL;DR

Director of Growth Optimization (Fintech): Building and scaling systems to convert customers into active users and advocates with an accent on activation, retention, and referral economics. Focus on designing experimentation frameworks, optimizing onboarding journeys, and implementing AI-powered lifecycle automation to drive incremental MAU.

Location: Hybrid in Kraków or Warsaw, Poland (typically 2 days per week in the office)

Salary: 24,930 PLN – 37,000 PLN (gross) per month

Company

A fintech scale-up providing affordable cross-border financial services tailored for migrants, expats, and international professionals.

What you will do

• Own CRM and lifecycle strategies to drive activation, engagement, and long-term customer value growth.
• Partner with Product, Pricing, and Engineering to optimize onboarding experiences and increase conversion across key journeys.
• Design, validate, and scale the referral engine and customer advocacy programs.
• Build experimentation frameworks and growth roadmaps to accelerate the discovery of growth opportunities.
• Implement AI-enabled lifecycle automation and personalization systems to improve user engagement.
• Drive key performance indicators, specifically Incremental MAU and Activation Rate.

Requirements

• Experience leading Lifecycle, CRM, Growth, Product Growth, or Retention functions in fintech, high-scale B2C, or marketplaces.
• Proven track record of building experimentation programs and scaling growth initiatives.
• Deep understanding of activation, retention, customer behavior, and growth economics.
• Experience partnering closely with Product teams to drive measurable growth outcomes.
• Ability to design and scale referral or advocacy programs.
• Must be based in or be able to work from Kraków or Warsaw, Poland.

Nice to have

• Experience with subscription products, pricing experiments, or monetization strategy.
• Experience building growth measurement or attribution frameworks.
• Experience working with international or diaspora audiences.
• Practical experience applying AI and automation to growth programs.

Culture & Benefits

• Hybrid working environment with flexibility and office-based collaboration.
• Annual professional development budget of €1,000.
• Comprehensive healthcare insurance and wellbeing package from day one.
• Generous holiday allowance.
• Pet-friendly office environment.
• Inclusive culture with regular in-person community and team events.