Sr Product Manager 2, Monetization & CRM (Adtech)

TL;DR

Sr Product Manager 2, Monetization & CRM (Adtech): Defining and driving the strategy for lifecycle monetization across hirify.global’s logged-in audience ecosystem with an accent on CRM-driven capabilities and advertiser engagement. Focus on building scalable platforms that transform first-party fan signals into monetizable opportunities through audience segmentation and personalization.

Location: Remote (Must be based in Poland)

Salary: 202,000 PLN

Company

hirify.global is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming, reaching over 350 million monthly visitors.

What you will do

• Define and own the product roadmap for lifecycle monetization and CRM-enabled advertising capabilities.
• Identify and unlock new revenue streams by leveraging first-party audience signals across lifecycle channels.
• Lead large cross-functional initiatives involving Product, Engineering, Data Science, Sales, and Ad Operations.
• Build and scale CRM-powered products for sponsored lifecycle campaigns, audience activation, and personalized engagement.
• Drive integrations with marketing platforms such as Iterable, Braze, or similar lifecycle marketing systems.
• Utilize experimentation, cohort analysis, and behavioral data to optimize product performance and validate hypotheses.

Requirements

• 6–10+ years of product management experience, ideally in advertising, martech, CRM platforms, or consumer engagement.
• Must be based in Poland.
• Strong domain expertise in lifecycle marketing, audience engagement, or ad-supported digital media.
• Proven ability to define product strategy and lead complex cross-functional initiatives.
• Advanced analytical skills with experience in experimentation and behavioral data analysis.
• Ability to operate independently in ambiguous environments and drive execution.

Nice to have

• Experience with ad-supported consumer platforms or digital media companies.
• Familiarity with customer data platforms (CDPs), identity systems, or audience data products.
• Experience building advertising products utilizing first-party data.
• Understanding of privacy regulations and consent frameworks impacting marketing technologies.

Culture & Benefits

• Company stock options and MacBook Pro with necessary gear.
• Cafeteria Benefit Program including private medical care, gym membership, and wellness bonuses.
• Flexible work hours and time-off policies.
• Access to company-sponsored online courses and books for professional growth.
• Voluntary Time Off (VTO) — one day off per quarter for non-profit volunteering.
• Open, energetic, and international work environment with frequent team bonding events.