Senior Category Marketing Executive

TL;DR

Senior Category Marketing Executive: Leading category and digital marketing for Personal Workspace and Gaming portfolios in Hong Kong with an accent on driving brand growth and consumer engagement. Focus on localized marketing excellence and omnichannel activation to achieve business objectives.

Location: On-site in Hong Kong, with hybrid and remote work options available.

Company

hirify.global empowers collaboration and fosters play, helping teams collaborate and learn from anywhere.

What you will do

• Lead and own marketing strategy and execution for PWS and Gaming categories, aligning with regional priorities and local business objectives.
• Coordinate and support local sales campaigns, including planning, offer development, POS support, and trade activation.
• Develop and implement 360° marketing campaigns across online and offline channels, including digital, social, retail, PR, partnerships, and influencer.
• Lead local product launches, including GTM planning, creative briefing, and execution alignment.
• Track and analyze campaign performance, consumer insights, and market data, making data-driven decisions to maximize ROI and improve future planning.
• Drive community engagement and build brand affinity through innovative, local activation programs across esports, creators, workspace productivity, and tech communities.

Requirements

• 5+ years of experience in marketing, preferably in consumer electronics, FMCG, or tech lifestyle brands.
• Proven track record in category marketing, brand management, or product marketing with experience launching new products and managing end-to-end campaigns.
• Strong understanding of consumer journeys, omnichannel touchpoints, and digital marketing strategies.
• Analytical mindset with experience in campaign performance analysis, ROI tracking, and applying insights to campaign refinement.
• Excellent communication and project management skills—comfortable leading cross-functional and cross-border collaboration.
• Fluent in English and Mandarin (written and spoken).

Culture & Benefits

• hirify.global values diversity and celebrates differences.
• Comprehensive and competitive benefits packages are offered.
• Working environments are designed to be flexible and help you care for yourself and your loved ones.
• hirify.global supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing.