PPC Manager (Retail)

TL;DR

PPC Manager (Retail): Leading and executing paid search strategies to drive profitable growth across multiple territories with an accent on campaign optimization and budget management. Focus on implementing robust A/B testing frameworks, managing Google Merchant Center, and mentoring junior team members.

Location: Hybrid (London, UK) - Must spend at least 3 days a week in the office.

Company

hirify.global is a global online fashion retailer dedicated to providing customers the confidence to be themselves through a curated shopping experience.

What you will do

• Develop and implement comprehensive PPC strategies aligned with marketing objectives and budgets.
• Manage and optimize campaigns across Google Ads, Microsoft Advertising, and Apple Search Ads.
• Handle Google Merchant Center (GMC) for assigned markets, troubleshooting feed issues and setting up promotions.
• Monitor KPIs and ROAS, providing insightful reports and actionable recommendations to stakeholders.
• Design and drive a robust A/B testing and experimentation framework for continuous improvement.
• Mentor and guide junior PPC team members to foster their professional growth.

Requirements

• Location: Must be based in the UK and able to work from the London office at least 3 days a week.
• Proven track record of managing complex PPC campaigns and exceeding performance targets.
• Expert-level experience with SA360, Google Ads, Apple Search Ads, and Microsoft Ads.
• Hands-on experience with Google Shopping and Google Merchant Center.
• Advanced proficiency in Excel and strong analytical problem-solving skills.
• Experience managing direct reports and overseeing their training and development.

Nice to have

• Experience with UAC, YouTube, and Google Analytics.
• Proficiency with PowerBI.
• Familiarity with marketing automation platforms.
• Broad understanding of Affiliate, SEO, Paid Social, and Programmatic channels.

Culture & Benefits

• Exclusive employee discount and access to sample sales.
• 25 days paid annual leave plus an additional celebration day.
• Discretionary performance-related bonus and private medical care scheme.
• Personalized learning opportunities and professional development experiences.
• Summer hours: early finish at 3pm on Fridays during June, July, and August.
• Free shuttlebus service between Watford station and the Leavesden office.