Card Growth & Loyalty Product Manager (Fintech)

TL;DR

Card Growth & Loyalty Product Manager (Fintech): Developing and executing growth and loyalty strategies for consumer digital card products with an accent on rewards design, cashback structures, and user retention. Focus on optimizing MAC and TPV through data-driven experimentation and strategic partnerships with payment networks.

Location: Singapore

Company

hirify.global is a global technology company focused on inspiring creativity and enriching life through a diverse suite of products including TikTok, Lemon8, and CapCut.

What you will do

• Design end-to-end card growth and loyalty strategies focusing on online rewards, cashback structures, and incentive policies.
• Execute targeted acquisition, activation, and retention campaigns across e-commerce and high-intent consumer touchpoints.
• Define, track, and report on core business KPIs including MAC, total payment volume (TPV), and customer lifetime value.
• Build data-driven experimentation frameworks to A/B test program features and incentive structures to maximize ROI.
• Manage relationships with payment networks (e.g., Stripe, Mastercard) and bank partners to leverage joint promotion opportunities.
• Collaborate with risk, finance, and compliance teams to ensure all programs adhere to regulatory requirements.

Requirements

• 5+ years of experience in card marketing, loyalty program management, or payments growth at a bank, fintech, or consumer internet company.
• Proven track record of designing and launching customer-facing rewards or cashback programs that drove measurable growth in TPV or active users.
• Strong data analysis skills with the ability to use data to inform strategy and measure program performance.
• Must be based in Singapore.

Nice to have

• Previous experience at a digital bank or leading regional fintech.
• Deep understanding of online-first reward mechanics and digital payment user behavior.
• Experience managing end-to-end P&L for card programs or loyalty products.
• Hands-on experience working with Mastercard, Stripe, or card issuing partners.
• Experience scaling loyalty programs for consumer-facing digital products.