Trade Marketing Manager (Consumer Electronics)

TL;DR

Trade Marketing Manager (Consumer Electronics): Driving growth for key categories including Gaming, Webcams, and Tablets in offline channels with an accent on planogram optimization and POSM design. Focus on executing trade marketing strategies, tracking ROI, and collaborating with cross-functional teams to increase retail sell-out.

Location: Tokyo, Japan (Hybrid)

Company

hirify.global is a global leader in peripherals and software, focusing on creating products that empower collaboration and play.

What you will do

• Lead OFL Planogram (shelf design) and POSM messaging for key product categories.
• Develop and update planograms to optimize retail product placement and increase sell-out.
• Design impactful POSM for new product launches (NPIs) to drive retail sales.
• Ensure execution of in-market programs and track performance and ROI.
• Collaborate with agencies, sales teams, and category managers to align trade marketing strategies.
• Evaluate program effectiveness and derive learnings for future developments.

Requirements

• 5+ years of experience in trade marketing within consumer electronics or FMCG industries.
• Proven expertise in planogram management, merchandising strategy, and POSM design.
• Consumer-centric approach to understanding customer preferences and attitudes.
• Excellent communication and presentation skills to influence brand strategy.
• Ability to work independently and collaboratively within a matrix organization.
• Location: Must be based in Tokyo, Japan

Nice to have

• Fluency in English (verbal and written).

Culture & Benefits

• Hybrid work model offering flexibility between remote and on-premises work.
• Inclusive and diverse global company culture that celebrates differences.
• Comprehensive and competitive benefits packages tailored to location.
• Strong focus on physical, financial, emotional, intellectual, and social wellbeing.