Marketing Communication Manager

TL;DR

Marketing Communication Manager (Digital Marketing & PR): Planning and executing digital marketing, influencer programs, social media communication, publisher editorial tie-ups, and NPI PR activities with an accent on KPI/ROI measurement, budget management, and cross-functional alignment across regions. Focus on driving growth of Personal Workspace category through integrated brand and product communication and managing program performance learnings for future development.

Location: Tokyo, Japan

Company

hirify.global is a global technology company focused on products and services with positive global impact.

What you will do

• Plan and execute owned/ONL digital marketing using digital agencies to achieve agreed KPIs.
• Manage brand communication on owned social channels (e.g., Facebook) and external promotional social networks (e.g., Instagram, X).
• Plan and run influencer programs with agencies or directly (e.g., YouTubers and bloggers) to maximize awareness and understanding of existing products and new launches.
• Coordinate editorial tie-ups with digital publishers to deliver in-depth brand and product communication.
• Organize and execute NPI PR activities, including PR events, press releases, and individual press briefings, aligned with stakeholders.
• Set and align KPIs, evaluate performance and ROI, capture learnings, and manage the agreed marketing budget quarterly.

Requirements

• 5+ years of experience in marketing communication, including PR, digital, and social media communication.
• Experience with YouTube and influencer marketing.
• Consumer tech background is preferred.
• Strong consumer-centric approach and ability to understand customer preferences and attitudes.
• Excellent communication and presentation skills to influence internal and external stakeholders.
• English: fluent verbally and in writing (must)

Culture & Benefits

• Hybrid work model: some employees work remotely while others work on-premises.
• Flexible benefits and working environments designed to support wellbeing.
• Inclusive, global culture that values diversity.
• Collaboration-focused environment with opportunities to work across functions and geographies.

Hiring process

• Application review based on required skills and behaviors.
• Interviews to assess communication, stakeholder alignment, and program performance experience.