Senior Analyst/Manager, Qualitative Consumer Insights

TL;DR

Senior Analyst/Manager, Qualitative Consumer Insights: Leading qualitative research projects and driving consultative client engagement across Singapore and Malaysia with an accent on advanced methodologies like ethnography, semiotics, and behavioural science. Focus on translating complex consumer insights into strategic recommendations and mentoring junior researchers to elevate delivery standards.

Location: Singapore (Hybrid)

Company

NIQ is the world’s leading consumer intelligence company, providing a holistic view of consumer buying behavior through advanced analytics and comprehensive data platforms.

What you will do

• Lead the design and execution of qualitative research projects, including focus groups, IDIs, and ethnographies.
• Serve as a primary client contact, translating consumer insights into actionable strategic recommendations.
• Develop research frameworks, discussion guides, and analytic structures grounded in best practices.
• Synthesize complex data into compelling narratives that influence client decision-making.
• Mentor junior researchers in moderation, analysis, and project management skills.
• Collaborate with cross-functional teams including Sales, Customer Success, and Operations to deliver integrated solutions.

Requirements

• Bachelor’s or Master’s degree in Psychology, Sociology, Anthropology, Communications, or Marketing.
• 3–7 years of experience in qualitative research within an agency, consultancy, or client-side insights team.
• Strong hands-on expertise in moderating, ethnography, cultural insight work, or design thinking.
• Proven ability to manage end-to-end qualitative projects, including timelines and budgets.
• Comfortable working in a fast-paced, multimarket, and multicultural environment.
• Exceptional storytelling, synthesis, and presentation skills.

Nice to have

• Experience in semiotics or behavioural science.
• Proven track record in business development and proposal writing.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• Access to LinkedIn Learning for professional development.
• Employee-Assistance-Program (EAP).
• Commitment to Diversity, Equity, and Inclusion.