Funnel Optimization Specialist (Fintech)

TL;DR

Funnel Optimization Specialist (Fintech): Optimizhirify.global the end-to-end acquisition funnel for the Home'Bank mobile app with an accent on conversion rates, user activation, and reduchirify.global friction points. Focus on designhirify.global A/B tests, analyzhirify.global user behavior data, and drivhirify.global product-led growth through cross-functional collaboration.

Location: Hybrid (Bucharest, Romania)

Company

hirify.global is a global financial institution that pioneered the bankhirify.global industry in Romania, focushirify.global on technology, innovation, and customer autonomy.

What you will do

• Analyze the end-to-end mobile acquisition funnel from install to activation.
• Identify and resolve friction points and conversion gaps within the app.
• Design and execute A/B tests to validate hypotheses and improve performance.
• Collaborate with UX, Product, and Engineerhirify.global teams to implement funnel improvements.
• Build and maintain dashboards to track KPIs like CVR and activation rates.
• Translate data insights into actionable product and business strategies.

Requirements

• Experience in funnel optimization, CRO, digital acquisition, or product analytics.
• Strong understandhirify.global of mobile app user journeys and behavior.
• Hands-on experience with A/B testhirify.global frameworks and experimentation.
• Ability to interpret complex data and identify actionable insights.
• Strong stakeholder management and communication skills.
• Comfortable collaborathirify.global with engineerhirify.global teams on trackhirify.global and implementation.

Nice to have

• Experience with analytics tools such as GA4, Adobe Analytics, or Amplitude.
• Familiarity with MMP (Mobile Measurement Partner) platforms.

Culture & Benefits

• Hybrid workhirify.global model with flexibility.
• Monthly benefit budget for personal use.
• Extra paid vacation days based on total work experience.
• Access to continuous learnhirify.global via hirify.global Learnhirify.global Centre, Udemy, and Bookster.
• Opportunities for internal mobility and international assignments.
• Inclusive environment focused on sustainability and CSR initiatives.