O2O Channel Development Manager (Automotive)

TL;DR

O2O Channel Development Manager (Automotive): Driving the digital sales strategy and Douyin e-commerce growth for premium tire products in the Chinese market with an accent on O2O channel planning, ROI management, and cross-functional project leadership. Focus on scaling Douyin operations, managing key platform partnerships, and optimizing the end-to-end digital sales ecosystem.

Location: Must be based in Shanghai, China

Company

hirify.global is a global leader in the tire industry, operating 49 manufacturing facilities across 19 countries and maintaining innovation centers in the USA and Luxembourg.

What you will do

• Formulate and implement annual sales strategies and performance targets for O2O tire channels.
• Oversee daily Douyin e-commerce operations, including store management, live broadcasts, and paid advertising.
• Manage investment and cooperative relationships with platforms, MCNs, and key KOLs/KOCs.
• Analyze sales data and user behavior to continuously optimize operational efficiency and conversion rates.
• Coordinate with internal supply chain, logistics, and marketing teams to ensure seamless order fulfillment.
• Provide market insights and competitor analysis to support strategic decision-making.

Requirements

• Bachelor's degree or above in International Trade, E-commerce, or Business Administration.
• 10+ years of experience in O2O, e-commerce, or DTC channel operations.
• 5+ years of experience as a Douyin ecosystem operations lead or growth owner.
• Proven track record in O2O channel planning, budgeting, and ROI management.
• Excellent English communication skills for coordination with overseas suppliers and internal teams.
• Ability to lead cross-functional projects and negotiate with external platform partners.

Nice to have

• Experience in the tire or automotive aftermarket industry.
• Experience with additional O2O platforms such as Dianping, Amap, Xiaohongshu, Meituan, or JD Daojia.

Culture & Benefits

• Opportunity to work with a globally recognized premium brand.
• Exposure to large-scale digital transformation projects in the Chinese market.
• Collaborative environment working across marketing, finance, and supply chain functions.
• Equal employment opportunity employer committed to professional growth.