обновлено 3 дня назад
Digital Marketing Specialist
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Digital Marketing Specialist (B2B/EMEA): Executing and optimizing multi-channel digital marketing campaigns across EMEA markets with an accent on demand generation, digital channel management, SEO, SEM, and data-driven performance reporting. Focus on improving website conversion, localizing content across diverse markets, and coordinating campaigns with regional marketing, sales, global digital teams, and external agencies.
Location: Athens, Greece — hybrid role at 348 Syggrou Avenue
Salary: Competitive market-aligned salary; exact amount not specified.
Company
is a global assurance partner providing assurance, certification, cybersecurity, inspection, and training services in more than 50 countries.
What you will do
- Execute and optimize multi-channel digital marketing campaigns across EMEA markets.
- Manage websites, CMS platforms, email campaigns, social media channels, marketing automation platforms, and other digital assets.
- Drive lead generation and pipeline growth through targeted demand generation campaigns.
- Improve website performance, user experience, SEO, SEM, conversion rates, and customer journeys.
- Analyze campaign performance using Google Analytics, social media analytics, CRM, and marketing automation tools.
- Collaborate with regional marketing colleagues, sales teams, global digital specialists, and external agencies while maintaining consistent brand application.
Requirements
- 5+ years of experience in digital marketing, campaign execution, or demand generation in a B2B environment.
- Strong experience with websites and CMS platforms, social media marketing, email marketing, marketing automation, SEO, SEM, analytics, and performance reporting.
- Hands-on experience with Google Analytics, Pardot, HubSpot, Salesforce, Dynamics, or similar tools.
- Demonstrated ability to deliver measurable marketing results and optimize campaigns through data-driven decision-making.
- Strong communication skills and the ability to work effectively across international teams.
- Fluent English, written and spoken, is required.
Nice to have
- Professional proficiency in French.
- Experience working across multiple European markets.
- Experience in professional services, assurance, compliance, certification, inspection, or technical B2B sectors.
- Experience with website UX, CRO, or customer journey optimization.
Culture & Benefits
- 12-month maternity cover contract.
- Collaborative international working environment.
- Flexible working arrangements where applicable.
- Professional development opportunities and a comprehensive benefits package.
- Pre-employment checks may include identity, right-to-work, employment history, education, and criminal record verification where permitted by local law.
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