Regional Marketing Director (APAC)

TL;DR

Regional Marketing Director (APAC): Leading the development and execution of regional marketing strategies and NPI plans to drive sales and revenue growth with an accent on retail partner alignment and market share expansion. Focus on managing regional marketing budgets, coordinating cross-functional campaigns, and analyzing market trends to capitalize on competitive opportunities.

Location: Singapore

Company

A global leader in gaming hardware and lifestyle products dedicated to revolutionizing the gaming experience.

What you will do

• Develop and execute comprehensive regional marketing strategies and NPI plans.
• Manage regional marketing budgets and track ROI for all programs.
• Coordinate with regional HQ and global teams to localize and develop campaign assets.
• Build and maintain strategic relationships with key retail partners and distributors.
• Plan and execute participation in regional industry and store events.
• Monitor market trends and competitive activity to drive market share gain.

Requirements

• Approximately 15+ years of marketing experience, preferably in gaming, tech, or retail.
• Strong understanding of the gamer mindset and consumer electronics industry.
• Proven ability to develop and maintain marketing strategies to meet organizational objectives.
• Excellent verbal and written communication skills.
• Willingness to travel and work within a multi-national team.

Nice to have

• Understanding of esports.
• Experience with AI tools such as MS Co-pilot.

Culture & Benefits

• Opportunity to make a global impact within a diverse, international team.
• Gamer-centric work environment focused on professional and personal growth.
• Commitment to an inclusive, respectful, and fair workplace.
• Equal Opportunity Employer providing reasonable accommodations.