2 months ago
ASO & Partnerships Director (Gamedev)
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
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Job description
Text:
TL;DR
ASO & Partnerships Director (Gamedev): Driving organic growth and managing platform relationships with major app stores with an accent on end-to-end ASO strategy and store conversion. Focus on securing featuring, optimizing store listing experimentation, and leading high-performing growth teams.
Location: Hybrid in Barcelona, Spain or London, UK
Company
is a mobile studio behind popular titles like Merge Dragons and 1010!, operating as part of the Zynga and Take-Two Interactive family.
What you will do
- Lead the end-to-end ASO strategy for the portfolio to drive organic installs and improve store conversion.
- Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore.
- Secure featuring, editorial placements, and promotional opportunities for launches and seasonal updates.
- Conduct store listing experiments (CPP, PPO) and optimize keywords and metadata.
- Mentor and develop ASO managers and analysts to ensure execution excellence.
- Partner with Creative, UA, and Product teams to ensure cohesive full-funnel optimization.
Requirements
- 6–10+ years of ASO or mobile organic growth experience in free-to-play gaming.
- Proven track record of improving organic installs and store conversion at scale across multiple markets.
- Established working relationships with platform partner teams at Apple and Google.
- Proficiency in ASO tools such as AppTweak, Sensor Tower, and data.ai.
- Experience leading and developing high-performing teams.
- Must be based in or be able to work from Barcelona, Spain or London, UK.
Nice to have
- Familiarity with Match-3, puzzle, hybrid-casual, or builder game models.
Culture & Benefits
- High degree of ownership, autonomy, and impact within small self-managing teams.
- Collaborative environment focused on constant improvement and tangible results.
- Equal opportunity employer commitment with support for diversity and inclusion.
- Integration into the wider Zynga & Take-Two Interactive ecosystem.
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