Principal Performance Marketing Specialist (Traveltech)

TL;DR

Principal Performance Marketing Specialist (Traveltech): Driving app-first performance and user acquisition growth across global regions with an accent on large-scale budget management and multi-channel strategy. Focus on optimizing Meta and Google UAC campaigns, improving mobile attribution measurement, and scaling efficient user growth.

Location: Remote, must be based in the UK or Spain

Salary: UK: £80,800 – £116,000; Spain: €65,600 – €94,500

Company

The world's first eSIM store helping millions of travelers access affordable mobile data in over 200 countries and regions.

What you will do

• Own the UA growth strategy and execution for the app-first product.
• Manage and optimize an annual performance marketing budget of $20M+ in collaboration with Regional Directors.
• Lead paid performance across Social, Google UAC, and other scaled channels, overseeing campaign architecture and audience strategy.
• Own measurement and reporting, focusing on iOS mobile measurement nuances and SKAN constraints.
• Maintain exceptional campaign hygiene, including naming conventions, QA, and performance monitoring.
• Partner cross-functionally with Data Science, Creative Strategists, and Product teams to unlock incremental growth.

Requirements

• 7+ years in performance marketing or user acquisition for mobile apps.
• Deep expertise in Meta and Google UAC, including creative testing at scale.
• Experience managing annual budgets of $20M+ with strong forecasting and pacing discipline.
• Strong analytical skillset and fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV).
• Understanding of mobile attribution and iOS measurement realities (SKAN/privacy impacts).
• Must be based in Spain or the UK.

Nice to have

• Previous experience in the travel industry.
• Familiarity with tools like Adjust, Looker, and BigQuery.

Culture & Benefits

• Fully remote-by-design global work environment.
• Culture built on trust, ownership, and freedom from unnecessary bureaucracy.
• Competitive salary ranges based on residency.
• Strong emphasis on stability, flexibility, and genuine work-life balance.