Digital Product Owner (Adobe Target)

TL;DR

Digital Product Owner (Adobe Target): Leading the personalization and experimentation strategy to evolve digital customer experiences with an accent on Adobe Target and Martech integration. Focus on driving product roadmaps, optimizing customer journeys through AI-driven segmentation, and delivering outcome-based digital solutions in a regulated financial environment.

Location: Hybrid (Toronto/Mississauga). Current work authorization for Canada is required.

Salary: $123,000 – $146,000 CAD

Company

A leading privately owned financial services firm helping Canadian investors build better financial futures for over 35 years.

What you will do

• Own the product roadmap, strategy, and delivery for personalization and experimentation programs.
• Manage the Adobe Target backlog, prioritizing A/B testing, MVT, and recommendation initiatives.
• Enable real-time customer segmentation for Adobe Journey Optimizer and Adobe Target.
• Champion personalization at scale by driving adoption of machine learning and AI capabilities.
• Define and track product success metrics to ensure alignment with business objectives.
• Collaborate with cross-functional teams to enhance digital-first customer experiences.

Requirements

• Must have current work authorization for Canada.
• Bachelor’s degree in Marketing, Business, Math, IT, or Engineering.
• 3+ years of experience in digital marketing, analytics, or customer experience.
• 2+ years of experience as a Product Owner.
• 3+ years of experience in large-scale personalization and experimentation programs.
• Certified Scrum Product Owner (CSPO) is required.
• Knowledge of Adobe Analytics, Adobe Target, or similar personalization technologies.

Nice to have

• Experience with Decibel, Medallia, Salesforce, Snowflake, or Marketo.
• Understanding of risk, control, and compliance processes in regulated financial institutions.
• Knowledge of mutual fund and ETF investment industry.

Culture & Benefits

• Flexible working arrangements including remote, hybrid, and in-office options.
• Comprehensive health benefits starting on day one with 100% employer-paid premiums.
• Company-funded RRSP contribution after 6 months with no employee matching required.
• Parental leave top-up to 100% of salary for 25 weeks.
• Generous professional development support including tuition reimbursement and training access.
• Active network of Employee Resource Groups and a focus on diversity and inclusion.