Brand Director (SaaS)

TL;DR

Brand Director (SaaS): Leading the development and execution of global brand strategy and integrated campaigns with an accent on B2B technology positioning and brand performance measurement. Focus on driving brand-to-demand growth, overseeing the strategic McLaren Racing partnership, and managing global merchandise operations.

Location: Remote (USA)

Salary: $155,000 - $205,000

Company

A leader in data, automation, and AI transformation helping organizations make faster and clearer business decisions.

What you will do

• Develop and evolve global brand strategy and positioning in collaboration with executive leadership.
• Lead integrated global brand campaigns across digital, social, paid media, experiential, and partner channels.
• Own the company's advertising strategy, including channel planning, media investment, and audience targeting.
• Establish brand-to-demand measurement frameworks to track KPIs such as brand awareness, share of voice, and ROI.
• Serve as the primary marketing lead for the strategic partnership with McLaren Racing, managing activation and executive experiences.
• Oversee global merchandise strategy and manage vendor relationships to ensure operational excellence.

Requirements

• 10+ years of experience in brand, integrated, or corporate marketing within B2B technology or SaaS environments.
• Proven success leading global brand campaigns and advertising strategies with measurable business impact.
• Strong understanding of brand-to-demand measurement and modern marketing analytics.
• Experience managing external agencies, media partners, and global vendors.
• Bachelor's degree in Marketing, Communications, or Business; MBA preferred.
• Must be based in the United States and be able to comply with U.S. export controls.

Nice to have

• Experience managing sports marketing activations, sponsorships, or strategic partnerships.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• 401(k) plan with company match.
• Paid parental leave, caregiver leave, and flexible time off.
• Monthly Connectivity Plus stipend ($150) and annual home office reimbursement ($200).
• Mental health support and wellness reimbursement.
• Career development and education assistance.