CRM Strategy Manager (Healthcare)

TL;DR

CRM Strategy Manager (Healthcare): Leading strategic planning, performance management, and optimization of omnichannel marketing campaigns for biopharmaceutical clients with an accent on complex HCP journeys and data-driven engagement. Focus on translating brand objectives into actionable campaign plans, coordinating cross-functional execution, and delivering performance insights to drive continuous improvement.

Company

hirify.global is a technology-led healthcare solutions provider enabling organizations to be future-ready through innovation and collaboration.

What you will do

• Partner with the Omnichannel Strategy team to translate brand objectives into CRM campaign strategies supporting complex HCP journeys.
• Design and execute coordinated campaign flows including audience segmentation, behavioral triggers, and cross-channel alignment.
• Serve as the primary point-of-contact for assigned campaigns, collaborating with Client Solutions, Account teams, and external clients.
• Coordinate campaign setup, deployment planning, and execution across marketing platforms with CRM Operations.
• Oversee target list acquisition, segmentation strategy, and data integration processes to ensure compliant campaign activation.
• Monitor campaign performance, develop reporting, and provide data-driven recommendations to internal teams and clients.

Requirements

• 7+ years of professional marketing experience, specifically supporting CRM, lifecycle marketing, or omnichannel programs.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience collaborating with cross-functional teams including strategy, operations, and analytics.
• Strong proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
• Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills for presenting strategy and insights to stakeholders.

Nice to have

• Experience in healthcare, pharmaceutical, or life sciences marketing.
• Familiarity with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Veeva CRM, or Adobe.
• Experience with marketing analytics and visualization tools like Tableau.
• Experience supporting multi-touch marketing programs integrating email, media, and digital channels.

Culture & Benefits

• Global fast-track career growth opportunities within a high-speed, purpose-driven environment.
• Mentorship from industry experts at the intersection of healthcare and technology.
• Commitment to a culture of inclusion and diversity with equal opportunity employment practices.
• Focus on entrepreneurship, innovation, and empathy in professional development.