Senior Platform Marketing Manager

TL;DR

Senior Platform Marketing Manager: Leading platform strategy and execution to optimize artist exposure, maximize reach, and convert engagement into measurable revenue results with an accent on data-driven audience analytics, DSP/social platform mechanics, and full fan-journey optimization. Focus on campaign development, performance analysis, and identifying new monetisation opportunities across streaming and social platforms.

Location: London, United Kingdom

Company

hirify.global is a global music company with a portfolio of major recording labels and publishing brands.

What you will do

• Lead platform strategy and execution for WMUK, shaping priority digital campaigns across DSP, social, and video in alignment with overall artist strategy.
• Drive a data-first approach using audience analytics, campaign performance metrics, and trend reports to optimize platform mechanics, audience segmentation, budget allocation, and ROI (including full fan journey tools like Linkfire and D2C).
• Identify and pilot emerging platform features, creator tools, and monetisation models to develop new revenue opportunities for artists and the label.
• Collaborate with label marketing and audience teams to secure high-value editorial support (e.g., DSP editorial playlists) and partnership activations with key platform stakeholders.
• Act as internal subject matter expert for key platforms (e.g., TikTok, Spotify, YouTube, Apple Music) and guide label/artist teams on leveraging channel features for growth and revenue.
• Own platform partner relationships, lead performance analysis and insight sharing to senior label leadership, and coordinate cross-functionally with streaming, marketing, and data teams.

Requirements

• 4+ days per week in the office (onsite requirement).
• 5–8 years of progressive experience in digital marketing, audience development, or platform-specific campaigns, preferably in the music industry, media, or youth culture sector.
• Deep, current platform fluency across major music streaming and social platforms, including audiences, features, content formats, and monetisation mechanics.
• Strong commercial acumen connecting audience behaviors to platform-specific revenue levers and identifying new digital income streams.
• Analytical mindset with proven ability to apply data-driven thinking and analytics tools to measure success and drive continuous optimization.
• Strong communication, presentation, and project management skills to influence internal teams and external platform partners.

Culture & Benefits

• In-office collaboration is valued and required (minimum 4 days per week).
• Work with cross-functional teams across product, data, and commercial strategy to support release success.
• Inclusive, equal-opportunity workplace with commitment to diversity and fair evaluation of qualified applicants.

Hiring process

• Apply via the “Apply” link or directly through LinkedIn.
• Resumes are reviewed, and interviews are scheduled for the best-fit candidates.