YouTube Principal Strategist (Marketing)

TL;DR

YouTube Principal Strategist (Marketing): Leading enterprise-level YouTube strategy and thought leadership across a diverse brand portfolio with an accent on integrating YouTube into holistic omnichannel media mixes. Focus on driving executive-level decision-making, advancing measurement frameworks, and leveraging AI to scale high-impact, data-driven campaign strategies.

Location: Must be based in the USA (Remote)

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., specializing in media management, measurement, and proprietary technology to drive growth.

What you will do

• Lead executive client touchpoints to frame ambition, trade-offs, and multi-quarter roadmaps.
• Act as the primary internal and external champion for YouTube, positioning it as a holistic discovery engine.
• Design and evangelize advanced testing frameworks to quantify YouTube’s performance and incremental impact.
• Collaborate with internal Product teams and Google to co-develop first-to-market measurement and automation solutions.
• Mentor cross-functional teams and elevate the agency’s collective YouTube IQ through training and playbooks.
• Identify and partner with a best-in-class ecosystem for brand safety, contextual targeting, and suitability.

Requirements

• 10+ years of experience leading enterprise-level YouTube programs.
• Expert-level proficiency in Google Ads and DV360.
• Advanced mastery of the full YouTube measurement suite (Brand Lift, Search Lift, Conversion Lift, Geo-Experiments, MMM).
• Proven track record of influencing C-suite stakeholders and driving high-level partnerships.
• Deep literacy across the digital landscape, including Search, Social, TV, Audio, and SEO.
• Must be authorized to work in the USA.

Nice to have

• Experience with AI-driven resources to automate campaign management and optimize strategy.
• Strong external presence with credible vertical or channel POVs.

Culture & Benefits

• Unlimited PTO and 20 paid holidays per year.
• Fully remote work environment with high flexibility.
• Comprehensive healthcare including medical, dental, vision, and disability.
• 401(k) retirement plan with up to 4% company match.
• Generous parental leave policy (16 weeks for birthing parents).
• Access to on-demand learning, mentorship, and leadership development programs.