Product Marketing Manager II (Travel and Auto)

TL;DR

Product Marketing Manager II (Travel and Auto): Leading vertical go-to-market initiatives for travel and automotive segments within a programmatic advertising platform with an accent on positioning, messaging, and strategic adoption. Focus on driving market awareness, competitive analysis, and cross-functional collaboration to scale high-value industry solutions.

Location: Remote (Canada)

Salary: $76,000–$90,250 CAD (Ontario band)

Company

A leading AI-powered marketing platform empowering marketers to reach and convert audiences through programmatic advertising.

What you will do

• Own the go-to-market strategy for priority industry verticals, specifically travel and automotive.
• Develop differentiated positioning and messaging tailored to agencies, platforms, and end advertisers.
• Lead market research and competitive analysis to identify growth opportunities in the programmatic landscape.
• Plan and execute product launches and enhancements specific to vertical needs.
• Collaborate with product, sales, and demand generation teams to ensure alignment on vertical priorities.
• Define and track KPIs for vertical initiatives, including adoption, win rates, and revenue contribution.

Requirements

• 5+ years of experience in B2B product marketing, segment marketing, or vertical marketing.
• Hands-on experience in the travel or automotive advertising ecosystem (agency, consultancy, or ad platform).
• Solid understanding of programmatic buying, audience targeting, and digital advertising funnels.
• Strong analytical skills with the ability to synthesize market trends into actionable recommendations.
• Excellent written and verbal communication skills for building narratives.
• Entrepreneurial mindset with a bias for action and iteration.

Culture & Benefits

• Highly competitive salary and comprehensive health benefits from day one.
• Retirement/401K/Pension savings plans.
• Work from home reimbursements and optional global WeWork membership.
• Robust training, onboarding, and support for personal development initiatives.
• Inclusive culture with parental leave programs and mental health care support.
• Regular social and team events.