Senior Product Marketing Manager (AI)

TL;DR

Senior Product Marketing Manager (AI): Owning product positioning, messaging, and end-to-end product launches for an AI-powered app builder with an accent on differentiation against competitors and maximizing conversion. Focus on building competitive intelligence, developing sales enablement, and driving customer marketing initiatives.

Location: Remote (Global)

Company

hirify.global is a fully remote, globally distributed team building Bolt.new, the fastest AI-powered app builder that enables instant creation and deployment of full-stack web and mobile applications in the browser.

What you will do

• Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API.
• Lead product launches end-to-end using a tiered launch framework.
• Build and maintain a competitive intelligence program.
• Develop sales enablement materials for the enterprise motion.
• Own pricing and packaging strategy alongside the Growth team.
• Partner with Content and Social teams to translate product narratives into various content formats.
• Drive customer marketing to turn power users and enterprise customers into advocates.
• Build a product launch tracking system and define and track PMM metrics.

Requirements

• 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company.
• Proven experience owning product launches from strategy through execution with measurable impact.
• Strong competitive instincts to position against well-funded competitors and win deals on narrative.
• Experience building sales enablement materials that sales teams actively use.
• Ability to write crisp positioning docs, compelling launch copy, and clear internal briefs.
• Comfortable working directly with engineers and PMs to extract key insights from technical features.
• Experience with pricing and packaging decisions.

Nice to have

• Experience at a PLG company marketing to both self-serve users and enterprise buyers simultaneously.
• Experience in AI, developer tools, no-code/low-code, or the "vibe coding" space.
• Built a competitive intelligence program from scratch.
• Experience marketing a platform product.
• Worked at a company during a hyper-growth phase.
• Managed or mentored junior PMMs.
• Actually uses Bolt.new or similar AI builders.

Culture & Benefits

• Fully remote and globally distributed team with a deeply collaborative environment.
• Opportunity to join a small team with a big vision, focusing on shipping fast and solving real problems.
• High-autonomy role where you define how the market sees Bolt.new.
• No college degree is required to apply.
• Not every qualification listed above needs to be met.
• Passionate about building the future of software development.