Global Head Of Integrated Marketing

TL;DR

Global Head of Integrated Marketing: Leading global marketing strategies for product launches and brand moments with an accent on aligning product, brand, and commercial objectives. Focus on building high-performing teams and ensuring consistent messaging across wholesale, retail, and direct-to-consumer channels.

Location: Must be based in London and able to work from the office at least three days a week

Company

A globally recognized toy brand known for creating whimsical, soft, and original products that bring joy to people of all ages.

What you will do

• Define and lead global marketing strategies for product launches and major brand moments.
• Create integrated marketing plans that align product, brand, and commercial objectives.
• Shape product positioning and storytelling to strengthen brand equity and consumer engagement.
• Collaborate with Product, Design, and Brand teams to bring compelling narratives to life.
• Oversee launch planning, readiness, and execution across global markets.
• Build and develop a high-performing integrated marketing team while establishing effective ways of working.

Requirements

• Significant experience in integrated marketing, brand marketing, product marketing, or commercial marketing leadership roles.
• Proven track record of leading global product launches and large-scale integrated campaigns.
• Strong understanding of wholesale, retail, and direct-to-consumer business models.
• Experience leading cross-functional teams and collaborating with a broad range of stakeholders.
• Strong commercial awareness and ability to balance brand-building with business objectives.
• Must be based in London and able to work from the office at least three days a week.

Culture & Benefits

• Hybrid work model with a minimum of three days in the office.
• Discretionary annual bonus scheme based on company and individual performance.
• Premium Vitality health cover including optical and dental.
• Life insurance at 4x basic salary.
• 25 days paid holiday.
• Subsidized buffet-style breakfast and lunch provided by a private chef team three days a week.
• Salary sacrifice pension scheme with 5% company contribution.