TV, Video, Audio, & Display Senior Strategist

TL;DR

TV, Video, Audio, & Display Senior Strategist (TVAD): Lead full-funnel TV, video, audio, and display strategy and day-to-day performance to unlock growth with an accent on incrementality/lift measurement, frequency/overlap and quality control, and integrated cross-channel planning. Focus on designing valid TVAD tests, translating complex audience/data and verification signals into decisions, and presenting executive-ready narratives that drive measurable outcomes.

Company

hirify.global is an independent full-funnel marketing agency in the U.S. that combines media and measurement under one roof.

What you will do

• Translate executive business goals into a growth-focused TVAD plan across CTV/OTT, online video, digital audio/podcasts, linear, and programmatic display.
• Connect TVAD to Search, Social, Commerce/Retail Media, CRM, and Creative to deliver integrated business impact and reusable playbooks.
• Orchestrate optimization at scale across partners/DSPs, including pacing, frequency/overlap control, quality filters, brand safety, and verification/IVT.
• Use Bliss Point insights (Forecasting, Always-On Incrementality, Brand/Creative/Customer Insights) to guide budgets, innovations, and safe pilots that scale.
• Design and run high-impact measurement approaches (geo/lift or holdout preferred; otherwise powered A/B or time-series) with clear success thresholds and read cadence.
• Mentor senior teammates, handle novel/complex issues with autonomy, and communicate executive-ready updates (QBRs/steercos).

Requirements

• Location: Must be based in the USA (Remote)
• 7+ years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure.
• Hands-on experience with DSPs/ad platforms and ad-server workflows (trafficking, tags/pixels, creative rotations) plus verification/IVT/viewability and audience/data usage.
• Experience with incrementality/lift testing and forecasting; ability to connect media to revenue, CAC, LTV, and incremental reach/attention.
• Executive-ready storytelling and confident leading of client meetings; strong partner collaboration (Econometrics, Media Investment, Creative, Client Leadership).
• BA/BS required (MBA and platform/verification certifications are a plus).

Culture & Benefits

• 100% remote environment with flexibility and unlimited paid time off.
• 20 paid holidays, above-industry work-life balance, and unlimited telemedicine/teletherapy.
• Healthcare (medical, dental, vision, life & disability) and flex spending accounts.
• Retirement match up to 4% of contributions at 100%.
• Parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners.
• Learning and development support, mentorship, and leadership/management programs.

Hiring process

• Interviews followed by evaluation of education, experience, knowledge/skills/abilities, internal parity, and market alignment.
• Additional details on benefits, incentive pay, and equity provided upon request.

Salary: $100,000-$120,000