Senior Performance Marketing Manager (Meta)

TL;DR

Senior Performance Marketing Manager (Meta): Ownership of performance for social paid channels with a focus on Meta, scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budgets. Focus on building structured creative testing frameworks, developing creative strategy (angles, hooks, UGC concepts), and using deep analytics (CAC, ROAS, CPO, conversion rate, attribution) to identify new growth levers across the customer acquisition journey.

Location: Berlin (based in Berlin or willing to relocate)

Company

hirify.global is a fast-growing food retail startup.

What you will do

• Own performance of social paid channels, with a core focus on Meta.
• Scale first orders by continuously optimizing creatives, audiences, campaign setups, and budget allocation.
• Own the social paid creative strategy from developing new creative angles and concepts to scaling winning creatives.
• Build and run structured creative testing frameworks and scalable processes for producing, evaluating, and iterating performance creatives.
• Create creative briefs, hooks, messaging approaches, and UGC concepts in close collaboration with creative, influencer, and content teams.
• Analyze campaign data, derive insights, and execute tests across the acquisition journey (creatives, audiences, campaign structures, placements) while collaborating with analytics, CRM, influencer, product, and country teams.

Requirements

• At least 4 years of experience building, managing, and scaling social paid campaigns with a strong focus on Meta.
• Proven track record of scaling new customer growth in an e-commerce, DTC, or consumer-focused environment.
• Deep understanding of performance metrics including CAC, ROAS, CPO, conversion rate, and first orders.
• Proven experience developing performance creatives, creative briefs, UGC concepts, and structured creative testing frameworks.
• Strong analytical skills with experience working with large datasets and performance analysis, plus good understanding of attribution, tracking, and modern measurement approaches.
• Based in Berlin or willing to relocate to Berlin; business-fluent English (C1 or equivalent).

Nice to have

• German skills.

Culture & Benefits

• Flexible working hours and home office options.
• Modern office in Berlin Schöneberg with public transport ticket coverage (monthly BVG).
• Fitness cooperations via Urban Sports Club or FitX.
• Modern MacBook and well-equipped office kitchen.
• 20% discount in the hirify.global online store.
• Team events and company parties.

Hiring process

• Submit application documents (CV and letter of motivation) via the application form.
• Interviews to evaluate fit for the role and collaboration style.