Content And Digital Strategist

TL;DR

Content and Digital Strategist (Music Marketing): Developing and executing comprehensive digital content strategies for domestic artists with an accent on short-form video, social media engagement, and fan discovery. Focus on building nimble marketing campaigns, analyzing ROI, and collaborating with creative teams to drive artist growth in the Australian music landscape.

Location: Sydney, Australia (Hybrid)

Company

A global music collective home to premier recording labels and publishing companies, championing both emerging artists and global superstars.

What you will do

• Design and implement comprehensive content strategies aligned with each artist's unique creative identity.
• Execute nimble digital marketing campaigns to increase exposure and hit growth targets.
• Lead the Artist-Generated Content (AGC) creation process, partnering with videographers and editors.
• Cultivate trust-based relationships with artists and management teams.
• Analyze campaign performance and ROI to report on best-in-class strategies.
• Collaborate with internal teams to integrate social-first content into traditional music video shoots.

Requirements

• 2+ years of experience in music marketing, creative project management, or digital campaign management.
• Deep understanding of current social media trends and short-form video.
• Strong knowledge of the Australian music landscape.
• Strategic and creative thinking skills with the ability to build relationships across diverse teams.
• Experience in content concepting and editing for social and DSP platforms.

Nice to have

• Direct existing relationships with Australian artists and management teams.
• Innovation mindset with an interest in emerging technologies for fan discovery.

Culture & Benefits

• Work within a global music company that retains a nimble, independent creative spirit.
• Collaborative environment focused on curiosity, teamwork, and integrity.
• Opportunity to work at the intersection of A&R, creative, and commercial teams.
• Commitment to an inclusive and diverse workplace.