Senior Marketing Executive (Paid Media)

TL;DR

Senior Marketing Executive (Paid Media): Managing and optimizing digital marketing campaigns across paid social and PPC channels with an accent on audience targeting, keyword strategy, and performance analysis. Focus on driving business goals through data-led optimizations, A/B testing, and maintaining high standards of campaign tracking and reporting.

Location: Must be based in Singapore and able to commute to the office at least 3 days per week.

Company

hirify.global is a leading academic publishing and business intelligence group listed on the London Stock Exchange, dedicated to fostering human progress through knowledge.

What you will do

• Plan, set up, and optimize paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
• Monitor campaign performance, manage budgets, and produce detailed post-campaign reports.
• Collaborate with internal stakeholders to define campaign objectives, audiences, and strategy.
• Conduct A/B testing on creatives, copy, and landing pages to improve conversion rates.
• Ensure accurate tracking using GA4, Google Tag Manager, and pixel implementation.
• Stay updated on platform changes, privacy shifts, and digital advertising best practices.

Requirements

• Must have the right to work and live in Singapore.
• Must be able to work from the Singapore office at least 3 days per week.
• Hands-on experience managing PPC and paid social campaigns.
• Strong analytical skills with experience in performance data and reporting.
• Familiarity with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and GA4.
• Degree level or equivalent professional qualification.

Culture & Benefits

• Flexible working culture with a balanced model.
• 20 days annual leave plus an extra day for your birthday.
• Performance bonus and Share Match plan.
• Comprehensive healthcare insurance and 24/7 well-being support.
• 4 paid volunteering days per year.
• Annual health screening, optical, and dental care.