Senior Marketing Manager (SaaS)

TL;DR

Senior Marketing Manager (SaaS): Building and executing regional marketing strategy for SE Asia and Japan with an accent on demand generation and channel partner enablement. Focus on adapting global campaigns for local markets, driving pipeline growth, and operating independently in a high-autonomy environment.

Location: Must be based in Singapore (Hybrid)

Company

hirify.global is a global IT operations platform provider that unifies endpoint management, patching, and backup for nearly 40,000 customers worldwide.

What you will do

• Develop and execute localized demand generation campaigns aligned with regional sales pipeline targets.
• Build and manage a partner marketing program to support channel sales motions and partner enablement.
• Adapt global marketing assets and messaging for regional relevance in SE Asia and Japan.
• Own the regional events strategy, including field events, roadshows, and webinars.
• Report on marketing performance metrics, including MQL volume, pipeline contribution, and ROI.
• Collaborate closely with the regional VP of Sales to align marketing activities with business priorities.

Requirements

• 8+ years of B2B marketing experience with at least 3 years in a senior or lead role.
• Must be based in Singapore; this role is not eligible for visa sponsorship.
• Proven experience in both direct demand generation and channel/partner marketing.
• Strong background in IT, SaaS, or technology sectors.
• Proficiency with marketing automation platforms (e.g., Pardot) and CRM (e.g., Salesforce).
• Ability to operate independently and build programs from scratch without large team support.

Nice to have

• Experience marketing to the Japanese market.
• Familiarity with IT management, MSP, or security markets.
• Fluency in additional regional languages.

Culture & Benefits

• Hybrid work environment with flexibility.
• Collaborative and curious international team culture.
• Opportunities for professional growth and advancement.
• Access to a renowned internal training platform.
• Competitive compensation package.
• Free in-office lunches provided throughout the week.