Senior Client Analytics Partner (B2B)

TL;DR

Senior Client Analytics Partner (B2B): Driving media performance measurement and strategic insights for B2B clients with an accent on multi-touch attribution, ABM reporting, and sales funnel diagnostics. Focus on partnering with senior marketers to connect programmatic media investment to pipeline velocity, revenue outcomes, and long-term growth.

Location: Must be based in Canada

Salary: $117,647–$139,706 CAD (Ontario band)

Company

A leading AI-powered marketing platform that empowers marketers to reach, engage, and convert audiences with precision across programmatic advertising channels.

What you will do

• Act as a trusted advisor to senior stakeholders, proactively identifying insights rather than just reporting data.
• Design and deploy bespoke measurement frameworks linking programmatic spend to business outcomes like MQLs, SQLs, and revenue.
• Guide clients through advanced measurement solutions such as MTA or MMM to optimize channel mix.
• Partner with clients to navigate B2B journey nuances, connecting top-of-funnel activity to down-funnel pipeline velocity.
• Mentor junior team members and contribute thought leadership to the internal knowledge base.
• Create and activate learning agendas, including audience cohorts, channel sequencing, and incrementality testing.

Requirements

• Must be based in Canada
• 5–7 years of experience in analytics roles within AdTech, performance agencies, or SaaS environments.
• Expert-level proficiency in SQL and Excel.
• Practical experience with MMM, MTA, or incrementality testing.
• Proven ability to synthesize intricate datasets into compelling narratives for senior-level decision-making.
• Familiarity with the AdTech ecosystem, including CDPs, MAPs, and CRM connectors like Salesforce or HubSpot.

Nice to have

• Domain expertise in B2B lead-to-revenue funnels and Account-Based Marketing (ABM).
• Coding proficiency in Python or R for predictive modeling.
• Vertical knowledge in E-commerce, Retail, or CPG analytics.

Culture & Benefits

• Remote-first work environment with home office reimbursements.
• Comprehensive health benefits from day one of employment.
• Retirement and pension savings programs.
• Competitive paid time off packages, including birthdays off.
• Access to mental health care programs and personal development support.
• Opportunities for continuous learning through programmatic courses and certifications.