Senior Marketing Analyst

TL;DR

Senior Marketing Analyst (Marketing Analytics): Owning reporting and insights to analyze paid digital performance across channels and translate attribution and marketing-mix outputs into actionable ROI and budget reallocation recommendations. Focus on deep-dive ad-hoc analysis, Google Analytics implementation and dashboarding, and cross-functional tracking/attribution improvements with marketing, product, engineering, and finance.

Location: Atlanta

Salary: $100-$125k

Company

hirify.global is an international specialist insurer.

What you will do

• Analyze digital marketing performance across Paid Search, Paid Social, Affiliate, and Programmatic, including deep-dive and ad-hoc effectiveness analyses.
• Translate marketing-mix modeling and multi-touch attribution results into clear recommendations to improve ROI and guide budget reallocations.
• Implement and manage Google Analytics, integrating marketing and business performance metrics on key new websites for a holistic channel view.
• Maintain KPI dashboards and reports, streamlining reporting to surface timely, decision-ready insights.
• Run day-to-day performance analytics for marketing campaigns (e.g., CPA) to ensure ROI and lead quality.
• Partner with marketing, product, engineering, and finance to implement tracking/attribution mechanisms and forecast spend and investment decisions.

Requirements

• Proven experience in marketing analytics and performance analysis with hands-on ownership across paid digital channels (Paid Search, Paid Social, Affiliate, Programmatic).
• Strong ability to conduct deep-dive and ad-hoc analyses to identify performance drivers and growth opportunities.
• Experience translating marketing-mix modeling and/or multi-touch attribution outputs into actionable ROI and budget reallocation recommendations with data science and channel leaders.
• Hands-on expertise with Google Analytics, including implementation, ongoing management, and integration of marketing and business performance metrics.
• Experience owning and maintaining dashboards, reports, and data visualizations for KPI tracking and stakeholder decision-making.
• Strong cross-functional collaboration skills across marketing, product, engineering, finance, and channel leads; ability to communicate insights clearly to senior stakeholders.

Nice to have

• Experience with marketing spend forecasting, budget optimization, and allocation.
• Experience streamlining or automating reporting processes for near real-time visibility.
• Comfort operating as an insights owner who proactively identifies trends and shapes marketing direction.
• Experience in a fast-paced, performance-driven marketing environment with multiple stakeholders.

Culture & Benefits

• Hybrid role requiring two (2) days in the office weekly.
• Values-driven culture focused on challenging convention, ownership, integrity, connection, and being human.
• Work with cross-functional teams to drive data-driven marketing performance and decision-making.

Hiring process

• Interviews to assess marketing analytics experience, attribution/marketing-mix thinking, and stakeholder communication.
• Discussion of fit for hybrid working expectations and cross-functional collaboration.