Insights Senior Researcher (Consumer Electronics)

TL;DR

Insights Senior Researcher (Consumer Electronics): Leading the design and implementation of comprehensive consumer research plans to drive business strategy and product innovation for Personal Work Solutions. Focus on synthesizing quantitative and qualitative data into actionable insights, leveraging progressive research methods including AI, and collaborating with cross-functional teams to ensure consumer-centric product development.

Location: Shanghai, China (Hybrid work model)

Company

hirify.global is a global leader in personal peripherals, dedicated to creating products that help people collaborate and learn from anywhere.

What you will do

• Lead the design and execution of consumer and user research studies to inform business strategy.
• Collaborate with product managers, designers, and engineers to ensure insights are integrated into product development.
• Conduct primary research, including moderating interviews, analyzing large datasets, and managing research panels.
• Leverage internal and external data to identify faster and more cost-effective ways to gather consumer insights.
• Create clear, actionable reports and presentations to communicate research findings to stakeholders.
• Manage recruitment activities and coordinate with research partners to ensure high-quality output.

Requirements

• 5+ years of experience in consumer insights with a mix of quantitative and qualitative research.
• Strong proficiency in English and Mandarin (oral and written).
• Deep experience with primary research methods, including questionnaire design, sampling, and data analysis.
• Proven ability to synthesize complex information into cohesive stories with prescriptive implications.
• Experience with data visualization, data mining tools, or SPSS.
• Strong project management skills with experience leading studies through all project stages.

Nice to have

• Experience with progressive research methods, especially AI.
• Passion for consumer electronics and the future of technology.

Culture & Benefits

• Inclusive and diverse global work environment.
• Hybrid work model supporting flexibility and productivity.
• Comprehensive and competitive benefits packages tailored to location.
• Culture that encourages physical, financial, emotional, and social well-being.