Marketing Automation Product Manager (Fintech)

TL;DR

Marketing Automation Product Manager (Fintech): Driving the product roadmap and platform strategy for Microsoft Customer Insights – Journeys to deliver scalable, personalized client engagement. Focus on balancing innovation with governance in a highly regulated financial environment, optimizing lead nurturing workflows, and ensuring seamless integration between marketing and sales systems.

Location: Austin, TX (Hybrid)

Company

hirify.global is a global investment firm dedicated to delivering long-term results through a systematic, research-based approach to investing.

What you will do

• Own the product roadmap for Microsoft Customer Insights – Journeys, aligning technology with marketing objectives.
• Act as the primary liaison between marketing, sales, and technical teams to define requirements and optimize workflows.
• Drive platform innovation by leveraging automation, personalization, and emerging capabilities.
• Establish best practices for campaign execution, including A/B testing, segmentation, and deliverability.
• Ensure all marketing automation activities comply with data privacy regulations and internal governance standards.
• Facilitate stakeholder enablement through training, documentation, and ongoing platform support.

Requirements

• 7+ years of experience in product management, marketing operations, or marketing technology.
• Strong understanding of marketing automation, campaign orchestration, and customer lifecycle management.
• Experience working in a global context and navigating risks in regulated markets.
• Familiarity with CRM systems (Dynamics 365 Sales, Salesforce) and data integration processes.
• Ability to translate business requirements into technical solutions and user stories.
• Not eligible for immigration sponsorship.

Nice to have

• Hands-on experience with Microsoft Customer Insights or Dynamics 365 Marketing.
• Background in financial services or B2B marketing.
• Knowledge of GDPR, CCPA, and consent management practices.
• Experience with Agile methodologies and Jira.

Culture & Benefits

• Comprehensive health and wellness benefits for employees and families.
• Commitment to equal opportunity and inclusive workplace culture.
• Support for professional development and educational initiatives.
• Hybrid work environment fostering collaboration and flexibility.