Sr. B2B Growth Marketing Manager (Fintech)

TL;DR

Sr. B2B Growth Marketing Manager (Fintech): Developing and executing multi-channel demand generation strategies to drive commercial value across pharmaceutical, retail, and employer market segments. Focus on building scalable lead generation programs, optimizing lifecycle nurturing, and leveraging AI-assisted systems to improve operational efficiency and pipeline growth.

Location: Santa Monica, CA (Onsite)

Salary: $101,000 - $161,000 (Santa Monica Office)

Company

hirify.global is the leading U.S. healthcare marketplace providing affordable prescription medication access and telehealth services to millions of consumers.

What you will do

• Build and manage integrated demand generation roadmaps across paid, organic, and email channels.
• Own end-to-end B2B campaign execution and lead nurturing strategies to move prospects through the funnel.
• Define and refine ideal customer profiles (ICP) across pharmaceutical, retail, and employer segments.
• Manage the growth tech stack, specifically Salesforce Marketing Cloud Account Engagement (Pardot).
• Leverage AI tools to build scalable processes and improve execution speed.
• Track and report on core KPIs to drive campaign success and commercial ROI.

Requirements

• 8-10 years of experience in B2B demand generation.
• 6+ years of hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot).
• Proven track record in managing complex, multi-channel B2B campaigns.
• Strong analytical skills with experience in paid media, SEO, and social channels.
• 1-2 years of people management experience.
• Bachelor’s degree.

Nice to have

• Industry experience in pharmaceutical manufacturing, retail pharmacy, or employer/payer markets.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match and ESPP.
• Unlimited vacation policy and 13 paid holidays.
• Generous parental leave and fertility benefits.
• Mental and financial wellness programs.
• Supportive, inclusive team environment focused on innovation.