Senior Marketing Analyst (Marketing Analytics)

TL;DR

Senior Marketing Analyst (Marketing Analytics): Driving repeat bookings and increasing LTV for a two-sided pet care marketplace with an accent on reporting, attribution, and CRM analysis. Focus on building trusted data models, conducting end-to-end A/B tests, and optimizing marketing channel performance.

Location: Hybrid: Must be based in Barcelona or willing to relocate (in-office Mondays and Thursdays).

Salary: €47,124 - €60,319

Company

hirify.global connects pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

What you will do

• Build and own marketing dashboards and data models for leadership and Lifecycle Marketing.
• Lead analysis on retention, LTV, and channel performance across international markets.
• Collaborate on attribution and measurement to identify growth drivers.
• Write complex SQL queries against large event-based datasets.
• QA business logic in CRM pipelines and validate audience data.
• Analyze two-sided marketplace dynamics to root-cause metric movements.

Requirements

• 3+ years of experience in marketing, growth, or CRM analytics.
• Expert-level SQL for complex queries on large datasets.
• Proven track record of building trusted reporting and dashboards.
• Statistical proficiency with Python or R and experience owning A/B tests.
• Strong communication skills for partnering with business stakeholders.
• Experience with data visualization tools like Mode, Looker, or Tableau.

Nice to have

• Experience with Lifecycle Marketing, CRM, or retention (email, push, SMS).
• Knowledge of marketing attribution (MMM, last-touch, multi-touch).
• Experience with dbt or similar transformation models.
• Background in two-sided marketplaces or international marketing.
• Familiarity with Redshift, Statsig, Amplitude, Iterable, or Hightouch.
• Experience using agentic AI tools (e.g., Claude) to optimize analytics workflows.

Culture & Benefits

• Long-term incentive plan with performance-based cash payouts.
• Comprehensive benefits including pension, private medical insurance, and 25 days PTO.
• Flexible compensation plan (transport, nursery) and meal allowance.
• Wellness and pet-specific perks: Gym membership, €450 for pet adoption, and €150 annual wellness reimbursement.
• Flexible work hours and a dog-friendly office environment.
• Regular team activities, game nights, and a stocked kitchen.