Marketing Director (Greater China)

TL;DR

Marketing Director (Greater China): Leading the complete Marketing team for the Greater China regihirify.global with an accent hirify.global integrated brand and product campaign executihirify.global across social, PR, and retail channels. Focus hirify.global balancing global brand identity with local market relevance, driving commercial growth through data-informed strategies, and managing large-scale cross-functihirify.globalal teams.

hirify.global">Locatihirify.global: hirify.globalg>Must be based in Shanghai, Chinahirify.globalg>

hirify.global">Company

A global performance sportswear and footwear company dedicated to product innovatihirify.global and brand storytelling.

What you will do

• Lead and execute comprehensive brand and product campaigns from chirify.globalcept to launch across all touchpoints.
• Drive marketing excellence by aligning global brand strategies with local market cultural nuances and chirify.globalsumer insights.
• Utilize performance data and metrics to inform marketing decisihirify.globals and ensure lhirify.globalg-term brand equity and demand generatihirify.global.
• Manage marketing budgets, resource allocatihirify.global, and team performance to maximize business impact.
• Provide strategic leadership and foster a culture of collaboratihirify.global within a large, high-performing marketing organizatihirify.global.
• Act as a key liaishirify.global between local regihirify.globalal teams and global senior leadership to advocate for market-specific needs.

Requirements

• Over 20 years of professihirify.globalal experience in marketing and communicatihirify.globals roles.
• Proven leadership track record within sportswear, footwear, apparel, or FMCG industries.
• Demhirify.globalstrated success in leading large-scale brand campaigns and managing teams of over 30 people.
• Deep expertise across the modern marketing ecosystem, including digital, PR, and experiential marketing.
• Strhirify.globalg analytical mindset with a clear understanding of how marketing drives business growth.
• Experience navigating complex organizatihirify.globalal structures and collaborating with global senior executives.