Marketing & Communications Specialist (Fintech)

TL;DR

Marketing & Communications Specialist (Fintech): Leading local brand visibility and growth in the Italian market with an accent on content production, PR, and event management. Focus on localizing GTM strategies, nurturing media relationships, and driving cross-functional alignment to scale B2B SaaS adoption.

Location: Fully remote within Italy (Milano office mentioned)

Salary: €35,000–€40,000 gross per year

Company

hirify.global is a fast-growing B2B SaaS fintech specializing in digitizing financial processes for over 20,000 clients worldwide.

What you will do

• Produce compelling B2B content and copy in Italian and English, including blog posts, white papers, and case studies.
• Build and nurture relationships with tech and business media to manage PR and press coverage.
• Plan and execute local events, trade shows, and webinars, targeting approximately 15 key events per year.
• Manage and grow organic social media presence across LinkedIn, X, and Instagram.
• Adapt global GTM strategies and localize campaigns to fit the Italian market's cultural context and behaviors.
• Coordinate with Sales, Product, and Leadership teams to align local marketing initiatives with organizational goals.

Requirements

• 3 to 6 years of experience in marketing communications, PR, or content marketing, ideally in B2B SaaS.
• Fluent Italian (C2 level) and strong English skills.
• Proven track record in PR, content production, and event management.
• Proficiency with LinkedIn Ads, Google Analytics, and CRM platforms like HubSpot or Salesforce.
• Must be based in Italy to effectively manage the local market.
• Experience managing external creative and PR agencies.

Nice to have

• Background in fintech, spend management, or adjacent B2B financial software.

Culture & Benefits

• Work in a high-growth European scale-up environment with significant autonomy.
• Opportunity to bring local expertise to shape the growth of a strategic market.
• Dynamic culture that values experimentation, initiative, and proactive proposals.
• Clear visibility over the results and high-impact nature of your work.

Hiring process

• Introductory call with HR (30 min).
• Interview with the VP of Communications (30 min).
• Case study evaluation.
• Meeting with the Country Manager for Italy.
• Final interview with the CMO and VP of Communications.