ERP Product Marketing Manager (Accounting & Finance)

TL;DR

ERP Product Marketing Manager (Accounting & Finance): Developing and executing go-to-market strategies and product positioning for cloud ERP solutions with an accent on financial management and business operations. Focus on crafting compelling narratives, driving cross-functional collaboration, and leveraging data to optimize product messaging and customer engagement.

Location: Montreal, QC, Canada

Company

hirify.global is a leading innovator in cloud ERP solutions, purposely built to help small and midsized companies thrive through intelligent workflows and market-leading usability.

What you will do

• Lead the development of external product positioning and messaging to differentiate the ERP platform.
• Develop and execute end-to-end go-to-market strategies for new product launches and initiatives.
• Create thought leadership assets and content that resonate with target audience needs and real-world challenges.
• Collaborate with product and sales teams to align vision, execution, and launch timing.
• Partner with customer advocacy to weave authentic outcomes into marketing assets and buyer journeys.
• Leverage performance data and analytics to guide marketing strategies and refine campaign effectiveness.

Requirements

• Minimum of 3-5 years of marketing experience, with a preference for product marketing.
• Deep knowledge of ERP business management systems, accounting processes, and B2B marketing strategies.
• Exceptionally strong writing skills with the ability to explain complex features in clear, direct language.
• Analytical mindset combined with a creative approach to messaging and storytelling.
• Proven ability to manage multiple projects, multitask, and communicate effectively across cross-functional teams.

Nice to have

• Experience with marketing technologies such as WordPress, Jasper, Camtasia, Asana, CRM applications, SharePoint, and Wistia.

Culture & Benefits

• Collaborative, high-energy, and friendly team environment.
• Strong emphasis on work-life balance and professional growth.
• Commitment to principled business practices and ethical collaboration.
• Opportunity to work with a leading cloud ERP innovator backed by Vista Equity Partners.