Growth Marketing Manager

TL;DR

Growth Marketing Manager (Growth Marketing): Driving sustainable subscriber growth and strengthening brand presence in the UK market with an accent on full-funnel marketing and commercial efficiency. Focus on optimizing CAC, conversion rates, and scaling new acquisition channels to maximize long-term customer value.

Location: Hybrid (London, UK) — must be based in the UK, work remotely two days per week

Company

Readly by hirify.global is a digital subscription service providing unlimited access to thousands of national and international magazines and newspapers.

What you will do

• Own the UK marketing strategy and execution plan to drive awareness and subscriber growth.
• Plan and execute 360° integrated campaigns across paid, owned, and earned channels.
• Manage marketing budgets to maximize efficiency, profitability, and long-term growth.
• Analyze and optimize performance against key commercial KPIs including CAC and ROI.
• Collaborate with Product, CRM, and Analytics teams to improve the customer journey and experience.
• Lead local initiatives such as partnerships, influencers, podcasts, and affiliate activity.

Requirements

• Several years of experience in a marketing role with a strong understanding of the full marketing funnel.
• Proven ability to manage budgets and hit commercial targets.
• Data-driven mindset with experience optimizing conversion rates and retention metrics.
• Must be based in the United Kingdom.
• Strong communication skills for stakeholder management at all levels.

Culture & Benefits

• Hybrid work policy allowing remote work two days per week.
• 26 days of paid holiday plus an additional day off for your birthday.
• Standard pension contributions (5% employer / 4% employee).
• Access to the teale mental health platform for psychological support.
• VIP access to the hirify.global platform's digital content.
• Four annual international office meet-ups for team bonding.

Hiring process

• HR Interview with a Talent Acquisition Manager.
• Interview with the Head of UK Marketing.
• Case study presentation to the Heads of UK and DACH Marketing.
• Peer interview with the team.
• Final interview with the CMO and DACH General Manager.